The Salvation Army USA
Managed The Salvation Army USA’s 2025 Red Kettle Kickoff and Christmas social media campaigns across national channels throughout the holiday season, driving a 71% increase in engagement across Facebook, Instagram, LinkedIn, X, and TikTok.
2025 Christmas Season Organic Social Campaign
Oversaw content strategy, capture, community management, and reporting throughout the holiday period. Key campaign highlights included promoting Lainey Wilson as the Red Kettle Kickoff talent for the Dallas Cowboys Thanksgiving Day game and coordinating high-impact partnerships with Carlos and Alexa PenaVega, Lauren Daigle, and Miss Volunteer America. Campaign efforts supported bell ringing initiatives, holiday meals, the Angel Tree program, and Giving Tuesday donor engagement.
